Question: Your task is to critically examine the case study ( IKEA's International Marketing Strategy in China ) using appropriateglobal marketing concepts and answer the following

Your task is to critically examine the case study (IKEA's International Marketing Strategy in China) using appropriateglobal marketing concepts and answer the following FOURcompulsoryquestions. Each question carries equal weighting (25 marks per question).

1.What is IKEA's approach to international marketing? Did it follow the same approach in China, and why? Apply the EPRG framework.

2.How did IKEA apply, and/or adapt, its marketing mix to suit China?

3.How has IKEA coped with the Chinese furniture industry? Apply Porter's Five Forces model to analyse the context.

4.How can IKEA strike a balance between 'global' and 'local' in designing an effective marketing strategy?

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