Question: Your task is to develop two market segments that you think are likely to buy a pizza from the Muncho retailer. What do you think

Your task is to develop two market segments that you think are likely to buy a pizza from the Muncho retailer. What do you think will be the three most important segmentation variables to use and why? Create a name for your market segment, and give them a persona. Then identify which of those two segments you believe are most likely to purchase the pizza and support your answer.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Marketing segmentation is a process of dividing the entire market population into multiple meaningful segments based on their characteristics demograp... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Hyten Corporation On June 5, 1998, a meeting was held at Hyten Corporation, between Bill Knapp, Director of Marketing/Sales, and John Rich, director of engineering. The purpose of the meeting was to...

Ann Carter, Chief Financial Officer of Consolidated Electric Company (Con El), must make a recommendation to Con Els board of directors regarding the firms dividend policy. Con El owns two...

Your task is to develop two market segments that you think are likely to buy a pizza from the Muncho retailer. What do you think will be the three most important segmentation variables to use and...

Use relevant theory such as; differentiation, cost leadership, cost of quality, imitation, strategic factors, resources, capabilities and competences, and most importantly, Michael Porters 5-forces...

CASE: Ohio Nail Manufacturing Introduction It was 1:30pm. Ed Heath, ONM's chief executive looked up from his desk to see his long-time colleague Mike Hesletine, the company's CFO, sitting patiently...

Case Study Questions on Amazon 1. Identify the Five-Component model as it relates to Amzon Case. 2. Identify instances of how each of the 4 critical skills could be exhibited by Amazon employees....

\fTable of Contents List of Figures R2 - Internal Competitive Analysis Internal Competitive Analysis of Top Tier Firms The social networking industry is split into two market segments: Consumer and...

play.google.com + (105) The SAG-AFTRA Strike: Streaming Revenue, Al drama+did going WOKE c... Course Hero Strategy, Create and Implement the Best Strategy for Your Business - Google P... Strategy,...

Let A, B be defined on the same sample space S such that: P(A)=0.43, P(B)=0.55 and P(A/B)=0.23, find the value of P(ANB).

Automobile A starts from O and accelerates at the constant rate of 0.75 m/s2. A short time later it is passed by bus B which is traveling in the opposite direction at a constant speed of 6 m/s....

1 . The Charter protects the basic human rights of Canadians, immigrants, and visitors.

Find the length of BC c 12.7 in. 34 30 A b uestion 17 In (x+ 1)+In(x) In(6) Solve for x: uestion 18 The expression (310gx)(31og x) is equivalent to

Find the area between the following curves. Truncate your answer to three decimal places (2.5-2.500, 2.7856-2.785) y 4 and y 2x

Can defendant rely on the defence of contributory negligence?

In genetics, DNA is made up of four bases: guanine (G), adenine (A), thymine (T), or cytosine (C). How many different triplets of the four bases are possible if repetition is allowed?

In 1997, Canadian Province of Ontario changed the format of car licence plates from using any three upper case letters and any three digits (such as ABC-012) to using any four upper case letters and...

? Using the Data Graph Play with the month-long scroll bar along the bottom. In the month of February, does the water become more acidic or more basic with increased depth

Explain the role of an information system. How would the possible role differ for Mary Kay and LOreal?

A relevant issue is whether respondents can provide directly similarity judgments that are meaningful. In particular, (a) Do consumers commonly make overall similarity judgments? If not, will their...

Respondents in a study were asked to indicate their activities (such as playing tennis, attending plays, attending dinner parties, etc.) on a 7-point scale (from 1 never to 7 frequently). A...

There are three markets to be served by Faith Distributing Co. The company desires to centrally locate the facility to minimize transportation costs. The (X,Y) coordinates in kilometers to the center...

Calculate the , , R, and for the samples.

1. What are the weaknesses of using computers as decision tools? Are computers likely to have any specific problems in making decisions that people wouldnt have? 2. Do you think computer...