Your task is to work with Abigail to analyze the situation. You must recommend acceptance or rejection, and evaluate he projects acceptability using the NPV, IRR, modified IRR (MIRR), and payback criteria. The company currently requires a project payback to be less than two and one-half years. For the initial analysis, assume that High Energy-Lite is of average risk, so the 12% WACC is the appropriate discount/hurdle rate. Abigail is also concerned about the proper estimation of the relevant cash flows associated with the project. For example, should the test marketing costs be charge to the project?

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Working with Abigail on High EnergyLite Project Analysis Heres how we can approach analyzing the High EnergyLite project with Abigail 1 Relevant Cash ... View the full answer