Your Task:

Select two topics from the choices below. You will then represent a new company that is creating a sales force to sell the product or service to a national market.

The choices are the following:

1. A video game targeted to kids ages 8 to 12
2. A book about budget travel around the world, targeted to college students
3. A Smartphone
4. An ergonomic backpack targeted to high school and college students
5. Sneakers with rollers targeted to the teen market.

Next, determine the following:

• A realistic distribution channel for the product
• How to structure the sales force across the entire United States (assume that the product will be sold nationally)
• How the sales force should be compensated