Your Task The business question you are to address is: Which of the customers in your...

 

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Your Task The business question you are to address is: Which of the customers in your database will you choose to engage with to increase revenue or reduce churn, and how will you accomplish this goal? The dataset containing information about customers' purchasing history can be accessed at the following link: https://www.kaggle.com/code/willturnerau/predicting-customer-churn-in- telecommunications/data You will analyse the data to create a market segmentation of your customer base (Topic 4) You will need to justify the segments that you have created (Topic 1) You will choose one segment to target, giving thought to RFM Analysis and Customer Lifetime Value (Topic 4) You will provide recommendations on how best to engage with the target customer segment you have chosen (Topics 2 and 3) You will write a short statement of intent which addresses: (1) who your target audience is for the report, in the context of the business question; and (2) what techniques have you used to connect with that audience and improve the readability of your report for that audience. Your Task The business question you are to address is: Which of the customers in your database will you choose to engage with to increase revenue or reduce churn, and how will you accomplish this goal? The dataset containing information about customers' purchasing history can be accessed at the following link: https://www.kaggle.com/code/willturnerau/predicting-customer-churn-in- telecommunications/data You will analyse the data to create a market segmentation of your customer base (Topic 4) You will need to justify the segments that you have created (Topic 1) You will choose one segment to target, giving thought to RFM Analysis and Customer Lifetime Value (Topic 4) You will provide recommendations on how best to engage with the target customer segment you have chosen (Topics 2 and 3) You will write a short statement of intent which addresses: (1) who your target audience is for the report, in the context of the business question; and (2) what techniques have you used to connect with that audience and improve the readability of your report for that audience.