Question: Your Task: Using a particular company, explain your marketing approach to its target market at each stage of the consumer decision making process. Please answer

Your Task: Using a particular company, explain your marketing approach to its target market at each stage of the consumer decision making process. Please answer in full sentences.

Select and identify a company (hint: your term project company would be a good choice).

Identify who you believe the target market is for the company. (2 Marks)

Walk through each step of the consumer decision making process and identify how this company can market to its target market segment in each step. Include two tactics per step, and ensure that they all work together cohesively (10 Marks)

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