Question: Your text describes selling using Features & Benefits. A common selling technique is the FAB methodology usingfeatures, advantages and benefits. Features - The physical characteristics

Your text describes selling using Features & Benefits. A common selling technique is the FAB methodology usingfeatures, advantages and benefits.

  • Features- The physical characteristics and specifications of the product or service.
  • Advantages- Answers the question "Why is the product better than the competitor's?"
  • Benefits- Answers the question "What is in it for the customer?" Connects the advantages to the customer's own needs and experience.

Choose a product (computer, tablet, smart phone, printer, etc.) and sell it using the FAB method.

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