Question: Your textbook talks about low involvement and high involvement purchase decisions. I want you to consider a purchase decision that involved high involvement. What type
Your textbook talks about low involvement and high involvement purchase decisions. I want you to consider a purchase decision that involved high involvement. What type of information search did you use to make this decision? Did wordofmouth information influence your decision? How many brands of products did you consider? How did marketing influence this decision? How much time was spent making this decision? How many sources of information did you use?
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