Your wicked issue is littering. The focus is discarding trash from vehicles. The priority audience is drivers consuming fast food who discard the extra wrappings, Your desired behavior is "Keep a trash bag in the car."

The perceived barrier will be, "The bag for storing the trash in my car will be smelly and messy."

The augmented product will be making portable trash bags for vehicles with the organization logo and slogan, "Keep Virginia highways clean." For the price strategy, you will be stressing how the benefits of the behavior outweigh the costs of the competing behavior; you will run a PSA campaign showing people how bad the highway messes really are.

The team is unclear what the place strategy should be.

Suggest a place strategy

Answer rating: 100% (QA)

The place strategy should be to make the portable trash bags available in convenient locations where ... View the full answer