Outline the FOUR ( 4 ) unique characteristics of services and analyse how these characteristics could be

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Outline the FOUR

(4)

unique characteristics of services and analyse how these characteristics could be affecting ECW.

(20

marks

)

$2 .$

Assess how ECW could better manage the challenges associated with TWO $(2)$ of the unique characteristics identified in # $1 . (60$ marks $)$

$3 .$

As part of your discussion include an analysis of how e $-$ business strategies could be used to improve the customer experience associated with these challenges. $(20$ marks $)$

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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Posted Date: Jan 26, 2024 05:43 AM

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Outline the FOUR ( 4 ) unique characteristics of services and analyse how these characteristics could be

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Expert Answer:

1 Unique Characteristics of Services Intangibility Services cannot be touched seen tasted or felt before they are purchased making it challenging for customers to evaluate their quality before consump... View the full answer

Understanding Cross Cultural Management

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