You're setting up a new customer database so sales reps will have easy access to customer information during meetings and calls. You're discussing the new database with the Sales Director to ensure it will meet their needs.

S$7$es Director:

I$\text{'}$m excited to get this database out to my teams across the country. But it's really important the information be accurate and up$-$to$-$date. What keeps Joe in Boston from making changes to accounts that belong to Sue in Los Angeles?

You:

This concept is called $,$ which ensures that only authorized users can make changes to each account. We'll build in permission limitations so only people assigned to an account can make changes to it$.$