You've been tasked with producing a video ad for a local company that sells air drones for photography hobbyists. What advice would you give to ensure the highest return on investment for the companys marketing dollar?

A. Run the video ad on Facebook, since SEO ranking is higher for Facebook pages that contain videos.

B. Spend the time and resources to create a video that goes viral.

C. Convey a story in the video that people can emotionally connect with.

D. Since videos are so engaging, create a longer video (between 1 and 2 minutes).

After taking MKTG 102, Sally wants to implement email marketing to help maintain relationships with customers after theyve made a purchase. What advice would you give Sally to build her subscriber list?

A. Purchase a subscriber list from one of the many email list providers.

B. Entice customers to join the subscriber list by offering something of value in return for their email address.

C. Send an email to all existing customers that encourages them to sign up.

D. Create a 1-minute video promoting the subscriber list.