You've learned about the product market expansion matrix. Now, it's time for you to apply what you've
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Question:
You've learned about the product market expansion matrix. Now, it's time for you to apply what you've learned to an actual company (not a company we've discussed in class: CVS, LinkedIn, Spotify, Starbucks). Give examples of how the company has used each of the four quadrants of the matrix in the past, or how they might use it in the future. Use the following format:
- What's the company?
- Where is it based (and where does it sell)?
- Who does it sell to?
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- Market Penetration:
- Market Development:
- Product Development:
- Diversification:
Related Book For
Management of Organizational Behavior
ISBN: 978-0132556408
10th edition
Authors: Paul Hersey, Kenneth H. Blanchard, Dewey E. Johnson
Posted Date: