Yummy Lunch Restaurant needs to decide the most profitable location for their business expansion. Marketing manager plans
Question:
Yummy Lunch Restaurant needs to decide the most profitable location for their business expansion. Marketing manager plans to use a multiple regression model to achieve their target. His model considers yearly revenue as the dependent variable. He found that number of people within 2KM (People), Mean household income(income), no of competitors and price as explanatory variables of company yearly revenue.
The following is the descriptive statistics and regression output from Excel.
a. Complete the missing entries from A to L in this output
b. Derive the regression model
c. What does the standard error of estimate tell you about the model?
d. Assess the independent variables significance at 5% level (develop hypothesis if necessary in the analysis)?
Basic Business Statistics Concepts And Applications
ISBN: 9780132168380
12th Edition
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel