Yumzz is a well-known packaged snacks brand popular for its line of fried potato, corn and other chips etc. The parent company PAG Industries Ltd. is planning to extend the brand to ready-to eat breakfast category. The first to be launched in this line are instant upma and oats.  However, the Brand Manager (BM) is of the opinion that the consumers may not perceive the new offerings to be healthy breakfast options given Yumzz’s possible association with snacks not considered healthy by many. However, before arriving at any conclusion the BM believes he should have enough information. He is contemplating commissioning a Marketing research project to an MR agency. Based on your understanding of the course Marketing Research, answer the following questions:

a) Define the business problem (3 marks)

b) What would be the corresponding research problem(s)? (3 marks)

c) State at least two likely hypotheses. (4 marks)

Answer rating: 100% (QA)

a The business problem is that P AG Industries Ltd wants to exten... View the full answer