Question: Zacharia needs to know as much as he possibly can about the customers he is targeting. Data on his current customers, past customers, potential customers,

Zacharia needs to know as much as he possibly can about the customers he is targeting. Data on his current customers, past customers, potential customers, competitors' customers, etc. will be required for Zacharia to determine the appropriate target market.

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Zacharia needs to know as much as he possibly can about

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