Question: Zara faces intense competition from other low - cost , high - quality fashion brands, such as H&M , UNIQLO, and Mango. Zara's competitive advantage

Zara faces intense competition from other low

-

cost

,

high

-

quality fashion brands, such as H&M

,

UNIQLO, and Mango. Zara's competitive advantage is that they provide higher quality products for lower prices, whereas brands like H&M

'

s fabrics are cheaper. This allows Zara to maintain a wide customer base. According to Porter's Five Forces analysis, what could be a possible conclusion from this information?

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