Question: ZERO TOLERANCE FOR PLAGIARISM For each question you address, you are required to cite at least one original source (news stories, Harvard Business Review, MIT

ZERO TOLERANCE FOR PLAGIARISM

For each question you address, you are required to cite at least one original source (news stories, Harvard Business Review, MIT Tech Review, etc.) to support your arguments.

1) Assume that you are a marketing manager for Planters. How would you evaluate the 2022 Super Bowl campaign launched this past weekend? Which tools would you use? How much did the company pay for the campaign? Is the campaign worth it or not? Why? Try to use the factors listed in "The Marketing Environment" figure to evaluate this campaign.

2) How is your favorite brand conducting advertising or social media marketing during this Super Bowl season in 2022? Do you like it or not?

3) What is a BCG matrix? Why is it useful? Identify a company that might have at least 4 different categories of products or service offerings and list out those products or offerings.

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