Zillow and Redfin represent two different approaches to value creation. How does each company create value? Effective organizations have a high degree of fit $($internal alignment$)$ among the elements of McKinsey's $7-$S framework. In the case of Redfin, in what ways is there a high $($or low$)$ degree of fit among those elements? What are the major factors limiting Redfin's potential growth? Should the company reconsider the full$-$time agent model? How aggressively should Kelman pursue Redfin Now?