Question: [ Ziplock ] Our guest speaker, Ollie, shared that when Ziplock was looking for growth opportunities, they executed a market analysis and realized there were
Ziplock Our guest speaker, Ollie, shared that when Ziplock was looking for growth opportunities, they executed a market analysis and realized there were three underdeveloped consumer groups: sustainability seekers, nonfood bag users, ar price driven consumers. What is this process called?
Targeting
Deciding
Organizational analysis
Segmentation
Positioning
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