Question: [ Ziplock ] Our guest speaker, Ollie, shared that when Ziplock was looking for growth opportunities, they executed a market analysis and realized there were

[Ziplock] Our guest speaker, Ollie, shared that when Ziplock was looking for growth opportunities, they executed a market analysis and realized there were three underdeveloped consumer groups: (1) sustainability seekers, (2) nonfood bag users, and (3) price driven consumers. What is this process called?
Deciding
Organizational analysis
Targeting
Positioning
Segmentation
[Ziplock] Our guest speaker, Ollie, shared that when Ziplock was looking

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