Zoo Project - Phase 3: Developing an IMC Program for the Maryland Zoo.For your marketing plan, you must includeat least 2 of the seven elements of marketing a service that you would recommend to the Maryland Zoo as part of your strategy to increase memberships. For each element, you will need to discuss the target audience, the promotional objectives, the amount of money that should be budgeted, the kinds of promotions to be used, where the promotion should be run and when. Each Target Market MUST have a different promotion objective and Promotional Element.