Question: Zoom Games design and sell computer games for personal computers and gaming consoles. They face quite intensive competition in the market. Traditionally, senior management at

Zoom Games design and sell computer games for personal computers and gaming consoles. They face quite intensive competition in the market. Traditionally, senior management at the company have required detailed budgets to be prepared each year and slightly less detailed forecasts for the following two years. The CEO at Zoom Games has recently attended a seminar on budgeting and heard briefly the Beyond Budgeting arguments that have been given by Hope and Fraser

(1999, 2003),

among others A

)

critically discuss the Beyond Budgeting approach. B

)

Advise the management of Zoom Games, whether or not it should change its current budgeting approach to a Beyond Budgeting one.

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