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6 McDonalds wants to introduce healthier meals for its young consumers. The company wants to conduct a research project to better understand parents likelihood to purchase a new Happy Meal (versus a standard Happy Meal when the company provides a Free Toy or No Toy. The productie, Healthy Happy Meal) has more fruits by default and a smaller size of French fries. The Healthy Happy Meal or HHM meets certain nutritional standards for a healthy diet, which is in line with corporate and government efforts to combat childhood obesity You are the marketing researcher for this company and you are asked to conduct this study for the company. Thus, you will conduct an online experiment to examine the effects of the interaction between PRODUCT QUALITY and SALES PROMOTION on parents' PURCHASE INTENTIONS PRODUCT QUALITY has two levels: the new meal mentioned above. HHM and the Standard Happy Meat.SHM), which is the meal the company is currently offering SALES PROMOTION has two levels. Free Toy versus No Toy PURCHASE INTENTION Halone hem dit even point Likert scate" you were sheqeins fer a tady meat hiwlihat would you be to purchase thie Happy Meal where 1 ley and is more likely Please respond to the following questions based on the aforementioned scenario, 1. What we your independent and dependent variables? 16 points) 2. In this online experiment, you will ask tomport their purchase intentions for various combinations of PRODUCT QUALITY SALES PROMOTION, which you call experimental conditions OR cell. Please state in detail these serimental conditions 14 points What is the appropriate analysis that you can use to examine the effects of the interaction between PRODUCT QUALITY SALES PROMOTION on purchase intention? How will you prepare your data for this analys Here you will need to us in tollow you code and/or per ALL vorables that you include in your ai Furthermoreuve la present how you code your CELLS (13 points tiets show that the interaction between PRODUCT QUALITY SALES PROMOTION Here on 6 McDonalds wants to introduce healthier meals for its young consumers. The company wants to conduct a research project to better understand parents likelihood to purchase a new Happy Meal (versus a standard Happy Meal when the company provides a Free Toy or No Toy. The productie, Healthy Happy Meal) has more fruits by default and a smaller size of French fries. The Healthy Happy Meal or HHM meets certain nutritional standards for a healthy diet, which is in line with corporate and government efforts to combat childhood obesity You are the marketing researcher for this company and you are asked to conduct this study for the company. Thus, you will conduct an online experiment to examine the effects of the interaction between PRODUCT QUALITY and SALES PROMOTION on parents' PURCHASE INTENTIONS PRODUCT QUALITY has two levels: the new meal mentioned above. HHM and the Standard Happy Meat.SHM), which is the meal the company is currently offering SALES PROMOTION has two levels. Free Toy versus No Toy PURCHASE INTENTION Halone hem dit even point Likert scate" you were sheqeins fer a tady meat hiwlihat would you be to purchase thie Happy Meal where 1 ley and is more likely Please respond to the following questions based on the aforementioned scenario, 1. What we your independent and dependent variables? 16 points) 2. In this online experiment, you will ask tomport their purchase intentions for various combinations of PRODUCT QUALITY SALES PROMOTION, which you call experimental conditions OR cell. Please state in detail these serimental conditions 14 points What is the appropriate analysis that you can use to examine the effects of the interaction between PRODUCT QUALITY SALES PROMOTION on purchase intention? How will you prepare your data for this analys Here you will need to us in tollow you code and/or per ALL vorables that you include in your ai Furthermoreuve la present how you code your CELLS (13 points tiets show that the interaction between PRODUCT QUALITY SALES PROMOTION Here on