1. Relate the material in this case to the concept of the total retail experience.

2. What uncontrollable factors will affect a retailer’s ability to undertake the suggestions cited in the case? How would you handle them?

3. Comment on this observation: “In business, you sell yourself first, your company second, and the product third.”

4. Target has a Web site (https://corporate.target.com/about/shopping-experience/) about the shopping experience it provides. Relate what you find at this site to Target’s overall retail strategy, based on the steps discussed in Chapter 3.

5. What kind of loyalty program(s) should Nordstrom offer? Present details in your answer.

6. What recommendations would you suggest for any retailer as it looks to the future?