Question: 1. What do you think are the best uses of VR for retailers today? What are the limitations? 2. Is the typical retailer ready for

1. What do you think are the best uses of VR for retailers today? What are the limitations?

2. Is the typical retailer ready for VR? Why or why not?

3. How can VR enhance a firm’s ability to generate a great total retail experience and relationship retailing?

4. Even if a retailer is not ready for VR, what can it learn from this case?

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