Question: 4. Ideally, it is possible to differentiate between a firstmover (pioneer) and a secondmover (successor) strategy in the course of entering foreign markets. What are

4. Ideally, it is possible to differentiate between a firstȬmover (pioneer) and a secondȬmover (successor) strategy in the course of entering foreign markets. What are the prevailing advantages and disadvantages? Can Aldi be assigned clearly to one of these strategies?

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