One application of data mining is micromarketing. What is micromarketing, and how might a retailer use it?

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 06:48 AM

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One application of data mining is micromarketing. What is micromarketing, and how might a retailer use it?

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Micromarketing is when a retailer uses differentiated mark...View the full answer

Retail Management A Strategic Approach

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