Some retailers engage in differentiated marketing by having distinctively separated brands to cater for different customer targets.
Question:
Some retailers engage in differentiated marketing by having distinctively separated brands to cater for different customer targets. Give local examples and explain why this is necessary.
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Some retailers run separate chains for specific markets They feel that ...View the full answer
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Related Book For 
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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