There are five potential pitfalls to avoid in planning a value-oriented retail strategy. Discuss these three: a.

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There are five potential pitfalls to avoid in planning a value-oriented retail strategy. Discuss these three:

a. Planning value with just a price perspective.

b. Providing value-enhancing services that customers do not want or will not pay extra for.

c. Competing in the wrong value/price segment.

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 06:44 AM

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There are five potential pitfalls to avoid in planning a value-oriented retail strategy. Discuss these three: a.

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a Planning value with just a price perspective Value is tied to two factor...View the full answer

Retail Management A Strategic Approach

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