Question: There are five potential pitfalls to avoid in planning a value-oriented retail strategy. Discuss these three: a. Planning value with just a price perspective. b.

There are five potential pitfalls to avoid in planning a value-oriented retail strategy. Discuss these three:

a. Planning value with just a price perspective.

b. Providing value-enhancing services that customers do not want or will not pay extra for.

c. Competing in the wrong value/price segment.

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