Question: Critical Thinking In this chapter, we talked about the core product, the actual product, and the augmented product. Does this mean that marketers are simply

Critical Thinking In this chapter, we talked about the core product, the actual product, and the augmented product. Does this mean that marketers are simply trying to make products that are really the same seem different?

When marketers understand these three layers of the product and develop products with this concept in mind, what are the benefits to consumers? What are the hazards of this type of thinking?

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