1. Is the Build-A-Bear concept a fad, or does it have staying power?

2. What can Build-A-Bear Workshop do to generate repeat visits to the store?

Synopsis:   Build-A-Bear Workshop is a unique chain of over 400 stores where customers can build their own teddy bears and, in general, obtain a novel and fun experience. The case highlights the strategy and operations of a typical store and types of experiences enjoyed by customers.