1. Prepare a SWOT analysis based on the case to support Starbucks’s expansion plans in China. Based on your SWOT analysis, what recommendations would you make to Starbucks’s CEO with regard to the market development growth strategy for this country?

2. Give examples of how Starbucks was successful upon entering the China market. Please use the following videos to frame your response.

3. Compare Starbucks’s U.S. and Chinese strategies. What are the similarities and differences? What generalities can you glean from this analysis to help the company expand into other global marketplaces? Please use the case and the following article to frame your response.

Synopsis:  This case examines Starbucks’s expansion strategy into China. Focusing on the marketing mix elements (product, promotion, price, and place) and human resources, Starbucks’s success in China is revealed over years since the decision to concentrate in China in 1998. Today, Starbucks’ mission is to continue expansion efforts in China. As of 2015, Starbucks had more than 2,500 stores in 118 cities. Students completing this case will learn about what made Starbucks successful in this emerging market and debate whether Starbucks can continue to profitably expand in China.