Choose a retailer from whom you have purchased through multiple channels. Is it a multichannel, cross-channel, or

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Choose a retailer from whom you have purchased through multiple channels. Is it a multichannel, cross-channel, or omnichannel retailer? Justify your answer.

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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