1. Why is omnichannel retailing a bigger challenge for food retailers than general merchandise retailers?

2. Apply DyShaun Muhammad’s three key steps to your favorite supermarket.

3. Comment on this statement: “It’s easier to do multichannel, but that creates silos and doesn’t extend to customer service. Also, branding may not be consistent across the channels with a multichannel versus omnichannel approach.”

4. What are your top five recommendations as to how to best perform as an omnichannel retailer?