Question: CONTINUING CASE ASSIGNMENT Evaluate the financial performance of the retailer you have selected for the Continuing Case Assignment and of another store that sells similar

CONTINUING CASE ASSIGNMENT Evaluate the financial performance of the retailer you have selected for the Continuing Case Assignment and of another store that sells similar merchandise categories but to a very different target market. If yours is a high-margin–low-turnover store, compare it with a low-margin–high-turnover store. You can get this information from your chosen store’s latest annual report, available in the “investor relations” area of its Web site, at Hoovers Online, or in the Edgar files at www.sec.gov. Explain, from a marketing perspective, why you would expect the return on assets, gross margin percentage, net profit margin percentage, inventory turnover, asset turnover, cash flow, debt-toequity ratio, quick ratio, and current ratio to differ between the two stores. Which retailer achieves better overall financial performance?

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