Describe how service retailers, such as hotels, are using Twitter to provide information and answer questions about
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Describe how service retailers, such as hotels, are using Twitter to provide information and answer questions about rates, services offered, and other amenities. How is this form of communication changing their expectations?
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The Internet in general social media and the increasing applications for mobile devices hav...View the full answer
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Shameen Tahir
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Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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