Go to the home page for the Private Label Manufacturers Association (PLMA), and read the What are
Question:
Go to the home page for the Private Label Manufacturer’s Association (PLMA), and read the “What are Store Brands?” page, which can be found at http://plma.com/storebrands/facts13.html.
1. What are store brands?
2. Who purchases store brands?
3. Who makes store brands?
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1 Store brands have come to represent better selection value and savings Simply put they are products that stores put their own names or brands on They may also be called private label private brands ...View the full answer
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Related Book For 
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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