Question: Outline some elements in a communication program that can be used to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build

Outline some elements in a communication program that can be used to achieve the following objectives:

(a) Increase store loyalty by 20 percent.

(b) Build awareness of the store by 10 percent.

(c) Develop an image as a low-price retailer. How would you determine whether the communication program met each of these objectives?

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