Question: Outline some elements in a communication program to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build awareness of the store

Outline some elements in a communication program to achieve the following objectives:
(a) Increase store loyalty by 20 percent.
(b) Build awareness of the store by 10 percent.
(c) Develop an image as a low-price retailer.
How would you determine whether the program met the objective?

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