Retailers and manufacturers deliver coupons through the Internet in addition to delivering them by mail or as

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Retailers and manufacturers deliver coupons through the Internet in addition to delivering them by mail or as inserts. Go to retailmenot.com for coupons offered over the Internet. How does this coupon distribution system compare with the other two distribution systems?

Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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