Visit a big-box office supply store and then a discount store to shop for school supplies. Contrast

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Visit a big-box office supply store and then a discount store to shop for school supplies. Contrast the variety and assortment offered at both. What are the advantages and disadvantages of breath versus. depth for each retailer? What are the advantages and disadvantages from the consumer’s perspective?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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