Visit two stores that sell similar merchandise categories and cater to the same target segment(s). How are
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Visit two stores that sell similar merchandise categories and cater to the same target segment(s). How are their retail formats (the elements in their retail mixes) similar? Dissimilar? On what bases do they have a sustainable competitive advantage? Explain which you believe has a stronger position?
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Most retailers that target similar audiences and sell ...View the full answer
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Related Book For 
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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