WEB OLC EXERCISE The vendor evaluation model utilizes the multiattribute method to evaluate vendors. Go to the student side of the Online Learning Center, and click “Vendor Evaluation Model.”

There are two spreadsheets. Open the first spreadsheet, vendor evaluation 1.xls. This spreadsheet is the same as Exhibit 12–15. If you were selling brand A to the retailer, which numbers would change? Change the numbers in the matrix, and see the effect of that change on the overall evaluation. Go to the second spreadsheet, evaluation 2.xls. This spreadsheet can be used to evaluate brands or merchandise you might stock in your store. Assume you own a bicycle shop.

List the brands you might consider stocking and the issues you would consider in selecting the brands to stock. Fill in the importance of the issues (10 5 very important, 1 5 not very important) and the evaluation of each brand on each characteristic (10 5 excellent, 1 5 poor). Determine which is the best brand for your store.