Why do some customers have a low or negative CLV value? What approach can retailers take with

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Why do some customers have a low or negative CLV value? What approach can retailers take with these customers to minimize their impact on the bottom line?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:41 AM

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Why do some customers have a low or negative CLV value? What approach can retailers take with

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Customers with the lowest CLV can cost the company mone...View the full answer

Retailing Management

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