Go to the 1-800-Flowers Fresh Rewards Landing page at www.1800flowers.com/fresh-rewards and read about the Fresh Rewards program.

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Go to the 1-800-Flowers Fresh Rewards Landing page at www.1800flowers.com/fresh-rewards and read about the Fresh Rewards program. How does this company's CRM program help it to track its best customers, grow its business and increase customer loyalty?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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