Question: Use the data from Exhibit 4.1 for PNC to explain: a. Why the return on assigned capital fell from 1996 to 1997 for the Na-

Use the data from Exhibit 4.1 for PNC to explain:

a. Why the return on assigned capital fell from 1996 to 1997 for the Na- tional Consumer Banking division.

b. Why the return on assigned capital for Regional Community Banking exceeded that for National Consumer Banking in 1997.

c. Which of the seven lines of business are least profitable. To which would you allocate more resources in 1998 if you were in senior management?

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