Select several advertisements from a trade magazine. Analyze each one and determine which rational buying motives the

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Select several advertisements from a trade magazine.

Analyze each one and determine which rational buying motives the advertiser is appealing to. Explain whether these advertisements also appeal to emotional buying motives. Then select a magazine that is aimed at a particular consumer group—for example, Chatelaine, Canadian Business , or Better Homes and Gardens .

Study the advertisements and determine what buying motives they appeal to.

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