Question: Exercise The case exercise in this Instructors Manual, Calling Sue, is a great means of demonstrating the quality gaps. Ask students to define the

Exercise – The case exercise in this Instructor’s Manual, ‘Calling Sue’, is a great means of demonstrating the quality gaps. Ask students to define the fundamental gap between customer expectations and perceptions. Then ask them to deconstruct that gap into the four quality gaps.

See the gap model covered in Chapter12

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