Find some competitive moves made by some multinationals from emerging economies. How do Figures 8.4, 8.5, and
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Find some competitive moves made by some multinationals from emerging economies. How do Figures 8.4, 8.5, and 8.6 help you understand these moves? How do you predict their likelihood of success?
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FIGURE 8.4 A Framework for Competitor Analysis between a Pair of Rivals Resource Similarity High Market Commonality Low Low (Cell 1) Intensity of rivalry Lowest (Cell 3) Intensity of rivalry Second highest High (Cell 2) Intensity of rivalry Second lowest (Cell 4) Intensity of rivalry Highest
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